What Is Fulfillment By Amazon (FBA)?

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Fulfillment By Amazon (FBA)

If you enroll in the FBA program, you can automate your order fulfillment. Your inventory is se

nt to Amazon so every time you make a sale Amazon handles the fulfillment. Your products are stored in Amazon warehouses and Amazon takes care of customer regulations and shipping practices. If anything happens to go wrong with your orders or deliveries, Amazon takes care of everything including returns. An FBA business model can be particularly helpful for sellers hoping to rapidly grow a scaling Amazon business and reach more customers.

Fees

Amazon charges storage fees and fulfillment fees. These fees include Amazon’s 24/7 customer support and tracking information. FBA gives you more time to focus on growing your business and a higher chance of winning the Buy Box. Enrolling into FBA makes you eligible for Amazon Prime free shipping, therefore, making your items more appealing to a large audience.

Amazon has millions of active customers and Prime subscribers. Brands specifically available to Prime buyers are those that utilize FBA. These brands have an increased opportunity to gain more sales through Amazon FBA because they are more visible to Prime buyers.

Advantages of FBA

• Fast Delivery

• Effortless logistics and shipping

• Discounted Shipping Rates

• Management and Ease of Returns

• Customer Service Management

• Storage Space