Amazon audit case studies from real catalogues.
What we found on clients’ catalogues, why it mattered and what we recommended. Clients are anonymised and identifying details removed.
A kitchenware brand
Germany, France and Italy
13 child ASINs that sent shoppers to a different product
In Germany, France and Italy, shoppers asking for one pack or bottle size were served a sibling page with no buyable offer of its own.
Variations, Offers 2 min read
A kitchenware brand
Germany, France and Italy
A 12-bottle pack labelled “24 cm”, and a French bullet that started in German
One variation family mixed pack sizes under a measurement label, and local-language content had slipped across markets.
Variations, Localisation 2 min read
A kitchenware brand
Germany, France and Italy
When your own offer disappears and cross-border offers fill the gap
Four ASINs had no offer from the brand itself, French prices often sat well above German ones, and the low-stock messages told only part of the story.
Offers, Pricing, Inventory 2 min read
A kitchenware brand
Germany, France and Italy
Missing A+, almost no video, and a “Frequently returned item” badge
Content gaps, repetitive long titles and a returns badge on one product family, and why the first fix may not be the listing at all.
Content, A+, Returns 2 min read
A furniture seller
United Kingdom
18 of 98 child pages returned a 404
A UK furniture seller’s catalogue check found nearly one in five child ASIN pages missing, and a counting trap worth knowing about.
Catalogue health 2 min read
Published 7 November 2026