When your own offer disappears and cross-border offers fill the gap

The third part of this client’s audit looked at who was actually selling each product, at what price, and how much stock the pages appeared to have.

What we found

Four ASINs had no offer from the brand itself. The only visible offers were cross-border offers from Amazon UK, at higher prices, and on one French page Amazon UK held the featured offer.

French prices were often around 15 to 45% above German prices for the same product. Pages showed low-stock messages of between 1 and 20 units, and the same messages appeared on pages across the EU markets, which is consistent with stock being shared between them.

Why it matters

When the brand’s own offer is missing, sales on those pages go to someone else, at a price the brand doesn’t control. Large price gaps between neighbouring markets are visible to shoppers who compare, and stock that looks shared can run out in several markets at once.

What we recommended

1. 1Check offer eligibility, fulfilment and marketplace settings for each ASIN without an offer.
2. 2Compare landed prices between markets after tax, fees and delivery, not list prices alone.
3. 3Work through the economics of cross-border selling before changing prices.
4. 4Confirm inventory from account reports before any replenishment decision.