18 of 98 child pages returned a 404
A UK furniture seller’s catalogue check found nearly one in five child ASIN pages missing, and a counting trap worth knowing about.
2 min read
- Client
- A furniture seller
- United Kingdom
- Child ASINs checked
- 98
- Child pages returning 404
- 18
- Sellers on the live child offers checked
- 1
A separate client, a furniture seller on Amazon UK, asked for a check of their catalogue. We requested every child ASIN’s public page and recorded what came back.
What we found
Of 98 child ASINs, 18 returned an HTTP 404, the “page not found” response. On the live child offers we checked, only one seller was present.
Child ASINs, amazon.co.uk18 / 98
404, investigate
404
Page not found
Why it matters
A child page that doesn’t load can’t be found, bought or advertised. In a variation family, missing children can also leave gaps in the options shoppers expect to see.
What we recommended
- 1Reconcile the child ASIN export with inactive and suppressed listings, account health notices and catalogue contributions.
- 2Decide for each missing page whether it should be reinstated or retired.
- 3Keep an issue log, and recheck each page publicly once changes have processed.
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