Answers to the questions Amazon sellers ask most.

Each guide starts with a short answer, then shows how to diagnose the problem, what to fix and what to avoid.

Search visibility

Suppressed listings, indexing and images that stop products being found.

Why is my Amazon listing search suppressed?An Amazon listing can be search suppressed when required information or images fail applicable listing standards.
Why is my Amazon listing not indexing for keywords?An Amazon product missing for a keyword may have a relevance, catalogue, suppression or ranking problem; these are not the same diagnosis.
Why is my Amazon main image rejected or not showing?An Amazon image may fail technical or content requirements, or an accepted upload may not become the displayed image.

Catalogue and variations

Parent and child structure, duplicates and review sharing.

Offers and the Buy Box

Featured Offer eligibility, competing sellers and suspected hijacking.

Content, reviews and returns

A+ Content, returns badges and launch reviews.

Advertising

ACOS, conversion and the link between ads and the listing.

How do I reduce Amazon ACOS when clicks are not converting?High Amazon ACOS can reflect expensive traffic, weak conversion, low order value or a combination.

FBA stock and fees

Stranded stock, capacity limits, reimbursements and fulfilment fees.

Account health and approvals

Order defect rate, plans of action and selling approvals.

UK and EU compliance

VAT for Pan-European FBA, EPR registrations and GPSR.

How these guides are written

Every guide starts from questions sellers repeatedly ask on Amazon’s seller forums and in seller communities, checked against Amazon’s own guidance and, for compliance topics, regulator guidance. Sources are listed at the end of each guide and were last checked 7 November 2026. The typical cases describe the pattern behind each question. For what our audits found on real catalogues, read the case studies on our blog.